Advertising opportunities and standards have changed markedly over recent years, especially with the growth of Internet businesses. Our intellectual property practice assists clients on all aspects of advertising, to ensure they remain in line with the law while maintaining maximum potential to reach new customers.

Our work ranges from guidance on advertising clearance to advice concerning complaints to the Advertising Standards Authority (ASA) and the Office of Fair Trading (OFT) whether by or against our clients. We also provide practical advice in connection with marketing initiatives, including international e-mail campaigns.

The firm advises a number of well-known media personalities, and we have considerable experience in tackling the legal issues surrounding celebrity endorsement.

Recent work 

  • Advising a well-known French manufacturer of stationery goods in connection with a third party advertisement that mispresented the client’s products.
  • Filing a complaint to the ASA on behalf of a large German industrial group, concerning a TV comparative advertisement that our client regarded as misleading.
  • Defending a client in relation to a complaint on advertising with the ASA and OFT.
  • Acting for a journal checking its advertising copy.
  • Advising numerous clients in relation to sales promotions and lotteries.

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