24 October 2018

MLS to introduce sleeve sponsors


Michael A. Rueda
Partner | Head of US Sports and Entertainment | US

According to sports-news publication The Athletic, Major League Soccer (MLS) is set to introduce shirt sleeve sponsor partners for the 2018-2019 season. It is reported that the potential new deals could be worth anywhere between $500,000 and $1 million per year. MLS has a league-wide kit supply deal with Adidas in place until 2023, which means that franchise shirt sponsorship is limited to one main partner. MLS sponsorship has been abuzz since D.C. United signed English star Wayne Rooney, and has been approached by some of the world’s largest corporations, including Amazon, United Airlines, Qatar Airways, Edward Jones, and Deloitte. D.C. United earned $3 million a year from their prior sponsor and are looking to value their new deal closer to $5 million a season. Additional revenue streams come as a welcome boost to the clubs as players’ wages continue to rise league-wide and interest to play in MLS among players abroad increases yearly.

http://www.sportspromedia.com/news/mls-sleeve-sponsors-2019

This article was written with contributions from Tim Piscatelli.

Michael A. Rueda Partner | Head of US Sports and Entertainment | New York

International sports law and business blog

Updates on sports business and legal news from around the world.

View