22 May 2017

Withers represents Novak Djokovic on new sponsorship deal with Lacoste

Duncan Miller
Global public relations manager | UK

Withers has advised Novak Djokovic, the current Roland Garros and Australian Open champion and world number two, on the negotiation of his new sponsorship agreement with sportswear group Lacoste. The agreement follows on from a sponsorship relationship with the Uniqlo brand which commenced in 2012.

Luca Ferrari, head of Withers' Sports and Talent group, comments: 'Lacoste has had tennis at the very heart of its business since its establishment in 1933. The partnership with the brand is ideal for Novak, as one of the best known players in contemporary tennis, and they will stand together as epitomes of excellence in the sports world. As ever, we've been delighted to act for Novak on this matter and to advise him on the negotiation of the agreement.'

The Withers team was led by Luca, working with Ceri Vokes, Stella Riberti, Phineas Hirsh and Federica Caretta.

Withers is the standing legal adviser to Novak Djokovic, the Novak Djokovic Foundation (UK) and Novak Djokovic Foundation (USA).

Duncan Miller Global public relations manager | London

Category: Firm News