07 April 2020 - Article
The fusion of art, fashion, tech and philanthropy.
The fashion industry and the art world have long broken boundaries together, collaborating to achieve creative and commercial success. We only have to look to Piet Mondrian paintings inspiring Yves Saint Laurent’s now iconic cocktail dresses in 1965, to the admiration of Jackson Pollock that has marked Erdem’s rise to fashion fame.
Technology has similarly changed the landscape of art transactions. Art is now bought and sold online, and some companies are using Blockchain technology to record the provenance of art or to authenticate artworks.
Socially conscious art and engaged philanthropy offer some interesting parallels as well. Although the world’s most iconic works and beloved museums would not exist as they are today without personal and institutional philanthropy, we may see the classic patronage model return as a new breed of social entrepreneur and new concepts of impact investing emerge.
The collaborative nature of our global art team, together with Withers’ various other practices, can benefit clients in a constantly changing world. We create the contracts that work in the background to quietly enable the world’s leading creatives and everyone around them to collaborate. This allows our clients’ projects to flourish, and where these industries do combine, to make sure the relationship thrives.