13 June 2018
Elevated the brand recognition of Withers KhattarWong and its lawyers in a competitive legal market, with a focus on business owners, investors, in-house counsel, financial institutions and other lawyers.
Developed the firm’s first Asia-focused thought leadership publication and quarterly newsletter (With Insights), which showcased the expanded range and depth of expertise which clients can expect from Singapore.
"Content marketing for lawyers – The secret sauce to grow your business", The Law Gazette - Official publication of the Law Society of Singapore, October 2017
"Is account-based marketing here to stay?", Marketing Briefing, Singapore Business Review, June - July 2017
"Why digital marketing matters to lawyers and how to get started", Asia Law Network, March 2017
The Society of Trust and Estate Practitioners (Singapore Chapter) - Affiliate
ST Endowment Program - Alumni
Me in a minute
Business development is about developing opportunities within and between people or organizations
I believe there are plenty of possibilities to be uncovered when people work together in new ways.
One of my favourite projects involves collaborating with Malaysian law firms for an international estate planning seminar in Kuala Lumpur. The panel consists of 5 Withers lawyers of different nationalities, age groups and professional experience, which presented new and practical insights to clients’ multi-jurisdictional concerns.