Joyce specialises in structuring, negotiating and counselling on transactions and commercial contracts, with a focus on the technology and media sectors. She advises a diverse range of clients, including multinationals, government agencies, and technology start-ups, in cross-border and domestic deals. These deals include joint ventures, collaborations, mergers & acquisitions, and technology transfers.

Joyce also advises clients on advertising laws and regulations, data protection laws, and all aspects of intellectual property. Her experience is multi-faceted, covering matters such as advertising clearance to address intellectual property issues, data protection legal due diligence exercises, franchise, and licensing.

Joyce is passionate about helping clients to create value with their intellectual assets.