Leading to, and leaning into, the 'new normal'

This article was published by CEOWorld Magazine on April 13, 2020 and was authored by M. Ridgway Barker, Michael Rueda and Joseph Bambara.

We have been through this before — on company, industry, national and global levels. It is difficult to imagine that as we experience and react to the human and economic challenges of the COVID-19 pandemic. Pausing to reflect, however, on the challenges since the Vietnam War — from massive ones such as the Oil Shocks of the 1970s and the Financial Crisis of 2008 and 2009, to the 9/11 Terrorist Attacks, the Stock Market Meltdown of the early 2000s and Hurricane Katrina to the collapse of Enron and the impact on Union Carbide of the Bhopal disaster — shows it to be true. While the specific nature of this crisis is different and due to technology the speed of change feels unprecedented, the path forward is well trodden — and indeed can offer opportunities to improve and accelerate change and growth.

Below we will answer some of the questions that you may have as you find your way on this path.

What is the path?

The path is essentially defining goals and creating a process to identify the needs and prerequisites to achieving those goals, developing the necessary plans, executing on and monitoring achievement of those plans, and continually adapting and improving as new issues and opportunities are identified and external and internal conditions change.

Full article is available here.

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