Deborah E. Greaves


Deborah is a partner in our corporate team.

Her practice focuses on providing clients with domestic and global intellectual property, privacy and protection strategy in the fashion, food, consumer products, retail and technology sectors, along with corporate, commercial and employment-related legal services. Extensive in-house legal experience at top apparel companies has fostered her unique understanding of the inner workings of companies and the mind-set of management and C Suite executives.

Deborah has a particular strength in developing and monetizing IP and brand enforcement strategies for companies operating internationally, domestically, or both. She also has experience negotiating licensing and distribution agreements, domain registration strategies and defending against counterfeiting or infringement that could damage or dilute a company’s brand. She also assists with corporate creation, corporate governance, data protection and privacy, regulatory compliance and employment-related matters, such as effective employment agreements, severance packages, and employee handbooks. Her agreements focus on key clauses and provisions that protect employers.

Deborah formerly served as an advisor to the Executive Committee of the California Lawyers Association (formerly the California State Bar Intellectual Property Law Section), after serving as its Chair, and has penned the "Counterfeit Corner" column in New Matter, the Section’s quarterly publication. She is also a frequent speaker on IP and fashion law subjects and serves as an adjunct professor teaching courses in Fashion Law, Fashion Law Business Transactions and Retail & Fashion Law at Loyola Law School. She has served two terms as a North American Anti-Counterfeiting Committee member of the International Trademark Association and was recently appointed to its Get Real committee, which is tasked with public awareness and educational outreach programs. Deborah was also a member of the Ant-Counterfeiting Coalition, serving on its Board of Directors. Deborah has been recognized for her leadership advising companies including as a Corporate Counsel of the Year Finalist by Los Angeles Business Journal, a Top 20 General Counsel in California by The Daily Journal, and Global Counsel of the Year for Intellectual Property by Lexology.






Corporate Counsel of the Year Finalist, Los Angeles Business Journal’s Annual Corporate Counsel Awards (2011, 2013)

Top 20 General Counsels in California, Daily Journal (2012)

Global Counsel of the Year Award for Intellectual Property, Lexology’s Global Counsel Awards (2011)

1996, State of California

United State District Court of the Central District of California

U.S. Supreme Court

SCOTUS to Weigh in on Unicolors Dispute with H&M’, World IP Review – June 2, 2021, quoted

Nike blocks Lil Nas X ‘Satan Shoes’,’ World IP Review - April 6, 2021, quoted

Two Soccer Clubs Fight It Out in Trademark Dispute,’ Sports Litigation Alert - March 26, 2021, co-author

California Lawyers Association

Intellectual Property Law Section of California Lawyers Association

The International Trademark Association, Get Real Committee

‘Entering the US market: Key considerations for foreign companies when planning to enter the US market,’ SelectUSA Indonesia - September 14, 2021, presenter

‘The evolution of the fashion industry and the place of the law,’ __ African Fashion Law Mentorship Program event - July 16, 2021, presenter

‘Setting up legal entities, hiring employees, and protecting trademarks in the U.S.A.,’ SelectUSA virtual event cohosted by U.S. Embassy in Philippines and The Philippine Chamber of Commerce and Industry (PCCI) – May 26, 2021, speaker



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