Me in a minute
Good legal PR should be able to simultaneously meet the needs of reporters and of the law firm
My unscientific view is that a good legal PR should be able to simultaneously meet the needs of reporters and of the law firm they represent, even if these needs are not always the same! In my experience, there is normally a solution which works for everyone unless confidentiality precludes it, and finding this is what drives me and enables productive relationships to be built.
When I am not managing Withers’ busy press office or being deafened by my three children, I am generally happiest at the start of a long walk.