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Emma McKenna
Business development and marketing manager | London
Emma is a senior business development and marketing manager.
Emma is the senior business development and marketing manager for the private client and tax teams, advising on the strategy and delivery of global marketing across our offices. This includes private client, tax, rural real estate, residential real estate and immigration teams.
She brings a diverse background of business development and marketing in professional services, including some time spent working directly for the types of clients we advise. In particular she focuses on the business development initiatives for the marketing team, and how we can get closer to our clients.
She leads the marketing for some of our key client groups, including family businesses, families and family offices and continental Europe - bringing together lawyers from across the firm and in different disciplines to deliver integrated marketing campaigns.
Her role is also to advise and coach the lawyers on their own business development, working with trainees through to partners on a number of initiatives.
Me in a minute
I love working with the lawyers to identify and advise on the key themes and issues affecting our clients and turning some of the complicated tax changes and mundane matters into simple and engaging marketing products that owe can all use to interact with our clients.
I'm not embarrassed to say that I'm a talker, and that means I love spending time to get to know our clients and intermediaries and build relationships with them alongside that of the lawyers and identifying ways to make introductions.
It's important to take the time to step back and appreciate the people you work with. I enjoy helping members of my own team to develop their career and experience, and seeing them progress. I feel lucky to work with such a dynamic and energetic group of people. The only thing I need to work on, is persuading our marketing director to get a 'team dog' - allowing me to bring my other passion into the office.