> Experience > Our practices > IP and data protection > Brand protection
Brand protection
As the creator or manager of a brand, you know that it lives or dies on the ideas, designs, concepts and images that underpin it.
Protecting these creative foundations is paramount to the brand's commercial value and your company's wider success.At Withers, we have been advising some of the world's best-known luxury and consumer brands on how to protect themselves for more than 20 years. Our IP team manages the trademarks for Soho House, which began as a private members' club in London and now includes restaurants, spas and retail offerings under the Cowshed brand across the globe, as well as advising leading fashion houses including Eley Kishimoto, MaxMara, Matthew Williamson and Valentino.
We will work with you to devise brand guidelines and monitor your portfolios, using our extensive network of trusted agents around the world. Because of our in-depth knowledge of industries including technology, media, fashion, beauty and sport, the firm can also guide you as to the appropriate licensing structures.
Global firepower to enforce or defend your rights
With 18 international offices on three continents and a global network of trusted specialists, we are in a position to assess your profile and brand potential around the world. We have the global firepower to enforce or defend your rights.As an example, we won a case for a retailer that had lost control of its brand in China. A local company had registered it and was demanding millions of dollars for its release. Throughout this time our client had been unable to open a shop in China while the fake brand could.
We also act for leading individuals in relation to protecting their personal image rights and brand, with particular experience in sport. For example, we have advised Jurgen Klopp in relation to image rights as manager of Liverpool FC.
Our team
Kenneth Mullen
Partner | London
Sarah Barker
Partner | London
Jacopo Liguori
Partner | Milan
Tina Baker
Consultant | New York
Steven J. Moore
Head of US intellectual property | Greenwich
Ali Woodcock-West
Associate | London
Insight
.jpg?lang=en-GB&ext=.jpg)
Join the club
We have lots more news and information that you'll find informative and useful. Let us know what you're interested in and we'll keep you up to date on the issues that matter to you.
You may also be interested in
Typical clients and industries include
Fashion
Having worked with some of the biggest names in fashion, our lawyers strive to match the ambition and creativity of our clients by helping them build their brand and grow their business. Find Out More
High net worth individuals
With complex interests that often span several jurisdictions, highly successful people need seamless advice. With a full-service offering across our offices around the world, we provide just that. Find Out More
Luxury brands
Exceptional quality should be rewarded. Our global team has helped many of the world’s finest luxury and consumer brands to build their businesses and maintain their credibility long term. Find Out MoreHow else can we help?
We offer a full range of services to individuals and businesses. Find out how we can help you solve challenges and maximize opportunities.
Get in touch
Our website will give you a flavour of the advice we provide - if you would like to talk to us for more information, please contact our client services team who will be happy to assist.