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Brand protection

Brands are about much more than trademarks. Having advised some of the world’s best-known luxury and consumer brands, we can help you to devise and protect your brand identity and monitor your portfolio – enforcing and defending your rights as required.
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As the creator or manager of a brand, you know that it lives or dies on the ideas, designs, concepts and images that underpin it.

Protecting these creative foundations is paramount to the brand's commercial value and your company's wider success.

At Withers, we have been advising some of the world's best-known luxury and consumer brands on how to protect themselves for more than 20 years. Our IP team manages the trademarks for Soho House, which began as a private members' club in London and now includes restaurants, spas and retail offerings under the Cowshed brand across the globe, as well as advising leading fashion houses including Eley Kishimoto, MaxMara, Matthew Williamson and Valentino. 
 
This heritage gives our legal counsel an extra dimension: we can help you to identify what makes your offering unique, and how to keep it that way.

We will work with you to devise brand guidelines and monitor your portfolios, using our extensive network of trusted agents around the world. Because of our in-depth knowledge of industries including technology, media, fashion, beauty and sport, the firm can also guide you as to the appropriate licensing structures.
 

Global firepower to enforce or defend your rights

With 18 international offices on three continents and a global network of trusted specialists, we are in a position to assess your profile and brand potential around the world. We have the global firepower to enforce or defend your rights.

As an example, we won a case for a retailer that had lost control of its brand in China. A local company had registered it and was demanding millions of dollars for its release. Throughout this time our client had been unable to open a shop in China while the fake brand could. 

We also act for leading individuals in relation to protecting their personal image rights and brand, with particular experience in sport. For example, we have advised Jurgen Klopp in relation to image rights as manager of Liverpool FC. 

<< IP AND DATA PROTECTION

Our team

Kenneth Mullen

Kenneth Mullen

Partner | London

Kenneth Mullen

Partner | London

Intellectual property and technology

Email Kenneth
+44 20 7597 6189
Sarah Barker

Sarah Barker

Partner | London

Sarah Barker

Partner | London

Art law

Email Sarah
+44 20 7597 6838
Jacopo Liguori

Jacopo Liguori

Partner | Milan

Jacopo Liguori

Partner | Milan

Intellectual Property and Technology

Email Jacopo
+39 02 8821 4204 (Milan) +39 04965311 (Padua)
Deborah E. Greaves

Deborah E. Greaves

Partner | Los Angeles

Deborah E. Greaves

Partner | Los Angeles

Intellectual Property and Technology

Email Deborah
+1 310 277 9958
Tina Baker

Tina Baker

Consultant | New York

Tina Baker

Consultant | New York

Corporate

Email Tina
+1 212 848 9800
Steven J. Moore

Steven J. Moore

Head of US intellectual property | San Diego

Steven J. Moore

Head of US intellectual property | San Diego

Intellectual property and technology

Email Steven
+1 203 302 4069
Ali Woodcock-West

Ali Woodcock-West

Associate | London

Ali Woodcock-West

Associate | London

Commercial

Email Ali
+44 20 7597 6036

Insight

20 June 2022 | article

A new frontier: brand protection and elevation in the metaverse

13 June 2019 | article

5 Reasons why wine producers should invest in brand protection

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Exceptional quality should be rewarded. Our global team has helped many of the world’s finest luxury and consumer brands to build their businesses and maintain their credibility long term. Find Out More

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