Fashion tech lab containing mannequin with mathematical and chemical formulas over it

> Experience > Sectors and focus areas > Fashion tech

Fashion tech

Artificial intelligence, 3D printing and virtual reality are transforming the fashion industry. We help clients stay at the forefront of innovation in apparel design thanks to years of work in fashion, and insight from our thriving technology practice.

Our fashion tech lawyers advise founders, emerging companies and established brands at the intersection of fashion and technology.

Innovation in the metaverse; sustainable apparel and manufacturing; sustainable textile upcycling; artificial intelligence; augmented reality; virtual reality; virtual shopping; robotics; 3D technology such as 3D printed apparel and 3D apparel design; wearables; smart, technical, bioengineered and chemically engineered fabrics and beyond are transforming the fashion and apparel industry, from the supply chain and how clothes are made and worn to the materials used and how we shop. 

Our fashion tech law practice, which combines our technology experience with our deep fashion knowledge, is a practice for this changing world.

We act as trusted advisors to fashion tech clients on issues over the entire innovation life cycle. This includes intellectual property rights protection, corporate formation and capital raising, venture capital, investment advice and negotiations, corporate governance, technology transactions, licensing, commercial agreements, data protection, employment and compensation, real estate, brand and media reputation, privacy, dispute resolution, mergers and acquisitions, tax, restructuring, and social and impact investing.

Our global practice, with offices in the US, Asia and Europe and including in the major fashion and technology centers of Los Angeles, San Francisco, New York, London, Milan, Hong Kong and Singapore, allows our fashion tech lawyers to meet and support fashion tech clients where the momentum is taking place.

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Vogue Business Founders' Forum

Innovation, sustainability, embracing technology and AI, focusing on intentional stable growth, and investing in customer oriented retail were all important themes at the Vogue Business Founders' Forum in Los Angeles.

We were thrilled to partner with Vogue Business for this exciting and insightful event, featuring a number of our founder clients and contacts. 

Photographed by Carsten Schertzer for David Jon Photography.


How we can help

Our team

Gina Bibby

Gina Bibby

Partner | Los Angeles

Gina Bibby

Partner | Los Angeles

Intellectual property and technology

Graham Webster

Graham Webster

Partner | London

Graham Webster

Partner | London

Corporate

Sarah Melaney

Sarah Melaney

Partner | London

Sarah Melaney

Partner | London

Corporate

James Shaw

James Shaw

Partner | London

James Shaw

Partner | London

Corporate

Deborah E. Greaves

Deborah E. Greaves

Partner | Los Angeles

Deborah E. Greaves

Partner | Los Angeles

Intellectual Property and Technology

Jacopo Liguori

Jacopo Liguori

Partner | Milan

Jacopo Liguori

Partner | Milan

Intellectual Property and Technology

Jonathan Kok

Jonathan Kok

Partner, Withers KhattarWong* | Singapore

Jonathan Kok

Partner, Withers KhattarWong* | Singapore

Intellectual Property and Technology

Sergio Anania

Sergio Anania

Partner | Milan

Sergio Anania

Partner | Milan

Banking and finance

Track record

Insight

Typical clients and industries include

Clothes shops opposite St. Paul's Cathedral in London

Fashion

Having worked with some of the biggest names in fashion, our lawyers strive to match the ambition and creativity of our clients by helping them build their brand and grow their business. Find Out More
Young rich woman about to enter private jet

Luxury brands

Exceptional quality should be rewarded. Our global team has helped many of the world’s finest luxury and consumer brands to build their businesses and maintain their credibility long term. Find Out More
Tech start-up office

Technology

Our Withers tech venture capital and technology arm is passionate about technology and thrives on supporting firms of all sizes by taking a ‘more startup’ attitude to solving problems. Find Out More

Get in touch

Our website will give you a flavour of the advice we provide - if you would like to talk to us for more information, please contact our client services team who will be happy to assist.

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