> Experience > Sectors and focus areas > Fashion tech
Fashion tech
Our fashion tech lawyers advise founders, emerging companies and established brands at the intersection of fashion and technology.
Innovation in the metaverse; sustainable apparel and manufacturing; sustainable textile upcycling; artificial intelligence; augmented reality; virtual reality; virtual shopping; robotics; 3D technology such as 3D printed apparel and 3D apparel design; wearables; smart, technical, bioengineered and chemically engineered fabrics and beyond are transforming the fashion and apparel industry, from the supply chain and how clothes are made and worn to the materials used and how we shop.
Our fashion tech law practice, which combines our technology experience with our deep fashion knowledge, is a practice for this changing world.
We act as trusted advisors to fashion tech clients on issues over the entire innovation life cycle. This includes intellectual property rights protection, corporate formation and capital raising, venture capital, investment advice and negotiations, corporate governance, technology transactions, licensing, commercial agreements, data protection, employment and compensation, real estate, brand and media reputation, privacy, dispute resolution, mergers and acquisitions, tax, restructuring, and social and impact investing.
Our global practice, with offices in the US, Asia and Europe and including in the major fashion and technology centers of Los Angeles, San Francisco, New York, London, Milan, Hong Kong and Singapore, allows our fashion tech lawyers to meet and support fashion tech clients where the momentum is taking place.
Vogue Business Founders' Forum
Innovation, sustainability, embracing technology and AI, focusing on intentional stable growth, and investing in customer oriented retail were all important themes at the Vogue Business Founders' Forum in Los Angeles.
We were thrilled to partner with Vogue Business for this exciting and insightful event, featuring a number of our founder clients and contacts.
Photographed by Carsten Schertzer for David Jon Photography.
How we can help
With experience advising some of the world’s best-known brands, we can help you to devise brand guidelines, protect your brand identity and monitor your portfolio – enforcing your rights as needed.
Commercial agreementsProperly structured agreements will protect and advance your interests. With knowledge across sectors such as luxury brands, sport and the arts, we draft contracts that work for the long term.
Venture CapitalOur global team of Withers tech venture capital advisors has the skills and in-depth knowledge of the market to help investors and emerging companies navigate every stage of fundraising.
We help a range of organizations, from multinational companies to hedge funds to family offices, to find – or if necessary create – the corporate structures that work most effectively for them.
EmploymentFrom negotiating contracts to advising on the best way to handle a crisis, our highly experienced employment lawyers are here to help, working for employers and senior executives alike.
Our seasoned team has acted in the full range of transactions, be it public company takeovers or contentious buyouts – getting the deal done quickly, within regulations and with minimal fuss.
Real estateOur lawyers have experience with all kinds of property transactions. Whether you’re a business building a global presence, or an individual looking to acquire a new home, we’re here to help.
Clients
The Global Rethinkers
People. Purpose. Progress
The most powerful forces for change come from rethinking. Without challenging the status quo we can't hope for change in business, in our communities or society at large.
We're getting behind some of the founders and innovators who are changing our world.
Check out our hub to find out more.
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Defining moments
Exploring stories of success with the Financial Times.
Defining moments see leading founders and CEOs share the events and influences that shaped their careers and turned them into leaders.
Our team
Gina Bibby
Partner | Los Angeles
Graham Webster
Partner | London
Sarah Melaney
Partner | London
James Shaw
Partner | London
Deborah E. Greaves
Partner | Los Angeles
Jacopo Liguori
Partner | Milan
Jonathan Kok
Partner | Singapore
Sergio Anania
Partner | Milan
Track record
Partnerships
Insight
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Typical clients and industries include
Fashion
Having worked with some of the biggest names in fashion, our lawyers strive to match the ambition and creativity of our clients by helping them build their brand and grow their business. Find Out More
Luxury brands
Exceptional quality should be rewarded. Our global team has helped many of the world’s finest luxury and consumer brands to build their businesses and maintain their credibility long term. Find Out More
Technology
Our Withers tech venture capital and technology arm is passionate about technology and thrives on supporting firms of all sizes by taking a ‘more startup’ attitude to solving problems. Find Out MoreGet in touch
Our website will give you a flavour of the advice we provide - if you would like to talk to us for more information, please contact our client services team who will be happy to assist.