> Experience > Sectors and focus areas > Luxury brands
Luxury brands
Protecting and enhancing the value of your brand is one of the most critically important aspects of a successful company. Aspiring to convey quality, credibility and experience in an increasingly globalized and hyper competitive environment is what makes you unique and sets you apart from the rest.
Whether you are starting, growing or maturing, the importance you place on your brand will always be the same. This belief manifests itself in everything we do. Enhancing our own brand with offices internationally, recruiting and retaining expertise in our clients sectors, using our knowledge to help our clients achieve their goals.Looking after the most successful brands
We understand success. Advising some of the world’s best known global luxury and consumer brands in sectors including fashion, hotels & hospitality, sport and entertainment, and charity across Europe, Middle East, Asia-Pacific and the US gives us the insight and expertise to help take you to the next level.A brand transcends borders, and the very best brands ensure their recognition and ethos are translated globally. With organizations having to comply with varying regulations between countries and continents, our international network ensures we understand the differences and what you require when considering advertising, licensing and sponsorship.
Unique insight
Our expertise doesn’t just lie in the legal services we provide. Our experience of working with the most successful brands provides us with a unique insight into how different sectors operate, and what is required to achieve your goals. Providing specialist consultancy advice from those with experience in your sector. We act as a natural extension to your brand providing commercially focused advice complementary to our legal services.
Vogue Business Founders' Forum
Innovation, sustainability, embracing technology and AI, focusing on intentional stable growth, and investing in customer oriented retail were all important themes at the Vogue Business Founders' Forum in Los Angeles.
We were thrilled to partner with Vogue Business for this exciting and insightful event, featuring a number of our founder clients and contacts.
Photographed by Carsten Schertzer for David Jon Photography.
How we can help
With wide industry knowledge and experience, our lawyers will grasp your brand and its context quickly and advise on how best to protect mission-critical intellectual property and data.
Commercial agreementsProperly structured agreements will protect and advance your interests. With knowledge across sectors such as luxury brands, sport and the arts, we draft contracts that work for the long term.
Brand protectionWith experience advising some of the world’s best-known brands, we can help you to devise brand guidelines, protect your brand identity and monitor your portfolio – enforcing your rights as needed.
TaxWith a team of more than 150 specialist tax lawyers, who are qualified in jurisdictions around the world, we are perfectly placed to handle even the most complex, cross-border tax issues.
Our seasoned team has acted in the full range of transactions, be it public company takeovers or contentious buyouts – getting the deal done quickly, within regulations and with minimal fuss.
Fashion TechArtificial intelligence, 3D printing and virtual reality are transforming fashion. We help our clients stay at the forefront of innovation thanks to our in-depth fashion and tech experience.
Employment contractsWith experience across a range of sectors, our lawyers will make sure your employment contract puts you in a strong position – whether in regard to benefits or post-termination restrictions.
Commercial real estateOur standout commercial property practice helps well-known businesses to grow around the world. We also work with clients from charities to developers to ensure that their deals go smoothly.
The publication of private or inaccurate information can seriously damage reputations. Should the worst happen, our media law team will quickly advise on how to mitigate any potential impact.
Technology and digital commerceDigital and technology-focused businesses come to Withers for decisive advice. We help you to keep pace with global regulatory frameworks, and have deep knowledge of transactions such as licensing.
Commercial litigationOur highly skilled commercial litigators assist with complex, multi-jurisdictional cases of all kinds. Whether acting for an investor, business or brand, our creative approach gets results.
SponsorshipSponsorship deals can be highly beneficial to both parties. Our global team has supported some of the world’s top campaigns and can assist with everything from contracts to negotiating deals.
Clients include
Track record
Recognition
Our team

Graham Webster
Partner | London

Sharon Whitehouse
Partner | London

Gina Bibby
Partner | Los Angeles

Carlo Alberto Demichelis
Partner | Milan

Jacopo Liguori
Partner | Milan

Polly Chu
Partner | Hong Kong

Mabel Lui
Head of Greater China Commercial | Hong Kong

Hugh Devlin
Consultant | London
Insight
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Typical clients and industries include

Fashion
Having worked with some of the biggest names in fashion, our lawyers strive to match the ambition and creativity of our clients by helping them build their brand and grow their business. Find Out More
Fashion Tech
Artificial intelligence, 3D printing and virtual reality are transforming fashion. We help our clients stay at the forefront of innovation thanks to our in-depth fashion and tech experience. Find Out More
Talent and creatives
We help leading figures from the worlds of sport, music, art and fashion to deal with the implications of their success – advising on everything from tax and trusts to sponsorship agreements. Find Out MoreGet in touch
Our website will give you a flavour of the advice we provide - if you would like to talk to us for more information, please contact our client services team who will be happy to assist.