> Experience > Our practices > IP and data protection > Trademarks
Trademarks are important not just to businesses, which need to protect their brands, but to consumers, who need to trust the origin of the goods and services they buy.
Our global trademarks team, with lawyers in the US, Europe, and Asia, has assisted in the protection of many thousands of trademarks that help to avoid consumer confusion or infringement. We work on behalf of a wide range of organizations, from commercial brands to public institutions. Withers' global reach enables us to help wherever you are – or would like to be.We will keep you updated at every stage, from conducting clearance searches to prosecuting your application and liaising with trademark agencies on your behalf until the application is approved. After your trademark is registered, we will calendar any renewal deadlines to ensure that your registration is properly maintained.
"Clearing your marks early is essential," advises Deborah Greaves in our Los Angeles office. Business owners invest substantially in their branding, including marking the packaging and products, along with advertising. It is difficult, both financially and emotionally, to later learn that the brand name is not available, or even worse, that another party already owns a registration for the mark in which the new business has heavily invested.
We advise our clients to think globally by conducting searches in different markets before applying to register a trademark for the first time. If you wish to file applications in several countries simultaneously, your Withers lawyer is well-positioned to ensure your international applications are filed in a timely manner by leveraging the advantages of international trademark treaties, through our international offices, or through our network of highly skilled international trademark attorneys.
Enforcement of our clients' trademark rights is taken seriously. We help our clients with civil enforcement by obtaining injunctive relief and/or litigating against infringers to recover civil damages. We also help our clients with criminal enforcement against counterfeiters by developing brand enforcement training materials for law enforcement use, partnering with private investigators and law enforcement agencies to execute criminal seizures and prosecuting counterfeiters, assisting with on-line take downs, and structuring internal brand enforcement programs for our clients with prolific infringement and counterfeiting issues.
Partner | London
Partner | London
Partner | Milan
Partner | London
Partner | Los Angeles
Partner, Withers KhattarWong* | Singapore
Partner | Los Angeles
Partner, Withers KhattarWong* | Singapore
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