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Sponsorship lawyers

Sponsorship deals can be highly beneficial to both parties, but the partner needs to be right. Our global team of lawyers has supported some of the world’s top campaigns and can assist with everything from vetting contracts to negotiating deals.

A prestigious deal that you can feel proud of… an opportunity to raise your profile… a lucrative chance to align with a brand you admire. Sponsorship agreements can be highly beneficial to both parties’ interests. But how do you find ‘The One’?

In our long experience of acting in sponsorship and endorsement deals, we have had the pleasure of uniting stars from the world of sport and entertainment with prestigious commercial brands whose values they share. We’ve also negotiated game-changing sponsorship for charities.  Many of these relationships have lasted for years, but the fit needs to be right from the start.

The perfect partnership

Whichever side of the deal you are on, it’s important to find the right partner.  For a company to sponsor a sports personality, they must have the right kind of reach; from the individual’s perspective, the brand needs to send the right message to their followers.  Charities are governed by strict rules as to what they can accept and from whom.

Sometimes we are able to spot occasions when our clients’ interests align and connect them with each other.  Or we act as trusted advisers, considering whether a sponsorship or endorsement deal is truly in your interests and what the details should be.  From vetting contracts to negotiating on your behalf, we are there every step of the way.

Global presence

A key benefit of sponsorship deals is that they speak to people around the world, regardless of nationality or even language spoken.  As a truly global law firm, we are well placed to offer joined-up international advice.  

How we can help

Track record

Cancer Research UK

We advised Cancer Research UK on the 'Stand Up to Cancer' campaign broadcast on Channel 4.

SSAFA

We advised SSAFA – the Armed Forces Charity on its sponsorship agreement with BT.

AC Milan on the sponsorship by Emirates airline

AC Milan, an Italian Serie A football club, on the sponsorship by Emirates airline, which included the San Siro stadium and the Milanello sporting complex.

Acted for World Sports Group in relation to commercial rights disputes

We acted for World Sports Group, Asia’s largest sports marketing, media and event management company, in relation to disputes pertaining to an agreement relating to the exploitation of commercial rights.

Acted for World Sports Group in relation to commercial rights disputes

We acted for World Sports Group, Asia’s largest sports marketing, media and event management company, in relation to disputes pertaining to an agreement relating to the exploitation of commercial rights.

Cancer Research UK

We advised Cancer Research UK on the 'Stand Up to Cancer' campaign broadcast on Channel 4.

SSAFA

We advised SSAFA – the Armed Forces Charity on its sponsorship agreement with BT.

AC Milan on the sponsorship by Emirates airline

AC Milan, an Italian Serie A football club, on the sponsorship by Emirates airline, which included the San Siro stadium and the Milanello sporting complex.

Our team

Luca Ferrari

Luca Ferrari

Partner | Milan

Luca Ferrari

Partner | Milan

Corporate

Michael A. Rueda

Michael A. Rueda

Partner | Head of US Sports and Entertainment | New York

Michael A. Rueda

Partner | Head of US Sports and Entertainment | New York

Corporate

Ceri Vokes

Ceri Vokes

Partner | London

Ceri Vokes

Partner | London

Private client and tax

Libby Payne

Libby Payne

Partner | London

Libby Payne

Partner | London

Employment

Charles S. Kolstad

Charles S. Kolstad

Partner | New York

Charles S. Kolstad

Partner | New York

Private client and tax | Corporate

Amy Stephen

Amy Stephen

Paralegal | New Haven

Amy Stephen

Paralegal | New Haven

Personal tax

Insight

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Typical clients and industries include

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Luxury brands

Our global team has helped many of the world's finest luxury brands build their businesses and maintain their credibility long-term. Find Out More
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Sports, talent and entertainment

Withers’ global multidisciplinary sports, talent & entertainment practice focuses on representing the interests of professional athletes, artists, entertainers, sports and entertainment businesses, investors, and organizations on a full range of legal services. Find Out More

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