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Zofia Jasnikowska
Global Senior Marketing and Business Development Manager | London
Zofia is a global senior marketing and business development manager for dispute resolution at Withers in London.
She advises dispute resolution lawyers and the division’s management team on business development strategy, marketing campaigns, client development, and new business opportunities. Her work supports lawyers handling commercial litigation, international arbitration, crisis management, white collar defence and investigations, reputation and information disputes, employment disputes, family law and inheritance disputes. Based in the UK, Zofia works across Withers’ international offices, together with regional colleagues, to support teams in Europe, the United States and Asia-Pacific.Business development strategy for global disputes practices
Zofia advises dispute resolution partners, lawyers, and leadership teams on turning business priorities into focused business development plans, reflecting distinct market dynamics. Her remit includes identifying target clients and intermediaries, developing market and sector opportunities, supporting strategic client relationships, and coordinating cross-border initiatives – focusing all activity on key sectors, geographies and priority clients, including successful individuals, international families, and fiduciaries, as well as investors, privately held businesses and government organisations. She brings together lawyers from complementary disciplines to develop market opportunities, deepen key relationships and coordinate activity across offices. Her work connects lawyers across the UK, Europe, the United States and Asia-Pacific.
Before taking on her global remit, Zofia led the marketing and business development strategy for the disputes practices in Europe, covering London and the British Virgin Islands and working closely with colleagues in Milan. Across these teams, she employed a mixture of client-focused content, events, relationship development programmes, and cross-practice initiatives to connect legal services with the issues that matter to clients and professional advisers.
She also advises individual lawyers and practice teams on personal business development planning, internal collaboration, strengthening market profile and spotting opportunities to grow international relationships.
Campaigns she has led include the Talking Success with Aasmah Mir podcast, which explores defining moments in the lives and careers of business leaders and innovators, and Withers’ multidisciplinary crisis management offering. Her work also includes In your corner, when it really counts, connecting the firm’s international disputes services around the real-world impact of conflicts on businesses, careers, families and reputations, and Thinking about the unthinkable, examining how family life, succession and the law intersect. Zofia also led the Global Family Insights video series, bringing together Withers’ international family lawyers to address changing relationships and the practical legal issues affecting individuals, couples, and families around the world.
She also advises individual lawyers and practice teams on personal business development planning, internal collaboration, strengthening market profile and spotting opportunities to grow international relationships.
Client-focused campaigns that make complex legal issues accessible
Zofia leads international campaigns that translate complex legal issues and technical language into clear themes connected to the challenges clients face in their personal lives, families, and businesses. She works across practices, offices, and disciplines to bring emerging issues for businesses, private clients, family offices, senior executives, and professional advisers to the fore, helping lawyers explain why they matter and making the law more accessible to clients and professional advisers.Campaigns she has led include the Talking Success with Aasmah Mir podcast, which explores defining moments in the lives and careers of business leaders and innovators, and Withers’ multidisciplinary crisis management offering. Her work also includes In your corner, when it really counts, connecting the firm’s international disputes services around the real-world impact of conflicts on businesses, careers, families and reputations, and Thinking about the unthinkable, examining how family life, succession and the law intersect. Zofia also led the Global Family Insights video series, bringing together Withers’ international family lawyers to address changing relationships and the practical legal issues affecting individuals, couples, and families around the world.
Education
- Chartered Institute of Marketing – Certificate in Professional Marketing, awarded with Distinction
- University of Exeter, Classical Studies BA (Hons)
Languages
- English
Memberships
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Professional Services Marketing Group
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PM Forum
Key dates
- Year joined: 2015