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Jacopo leads the Italian intellectual property, technology & privacy team in our Milan and Padua offices.
He has over 20 years-experience in intellectual property, tech, privacy and data protection. He assists leading Italian and international companies and private clients, across different sectors, such as life science and pharma, fashion & luxury, automotive, food and beverage, sports, electronics and software, entertainment and multimedia, insurance, financial, and arts.On the intellectual property side, he advises on filing, exploitation and enforcement of different IP rights, such as worldwide brand protection, licensing and exploitation of image rights. On tech matters, he assists clients with the development of innovative platforms, e-commerce projects, software licensing, outsourcing and technology joint ventures. In the field of privacy & data protection, he advises on GDPR compliance programs, data breach issues, and international transfer of data (e.g. setting up global CRM programs, binding corporate rules, transfer impact assessments) and training. He works on data protection impact assessments for complex data processing with specific risks (IoT, profiling, CCTV, biometrics, geo location) and balancing test. He also assists in authority’s inspections, internal investigations and court proceedings.
In addition, he is specialised in the startup field, advising domestic and international startup companies in the digital tech area, focusing on their IP protection and privacy compliance.
He is the author of many articles and chapter on IP and privacy matters and frequently participates as a speaker in conferences and seminars in the tech and privacy fields and collaborates on projects such as B Heroes and startupbootcamp (fashiontech).
In 2026, he led his team to the award of 'Best Privacy Law Firm of the Year' at the Legalcommunity IP & TMT Awards.
In 2026, 2025 and 2024 he was listed among Recommended Individuals for prosecution and strategy by international IP directory WTR 1000.
In 2025 and 2024 he has been nominated Trademark Star by international directory IP Star.
In 2024, he was listed among IP & IT "Best" lawyers by MF Italian Legal & Tax excellence directory.
Recent recognition
Me in a minute
The protection of rights is a matter that I've always been passionate about, my grandfather an 'inventor' was one of the key driving forces behind this.
I specialize in intellectual property, information technology, privacy & data protection, assisting clients of several industries.
The protection of rights, with particular reference to those related to creativity and inventiveness, is a matter that I've always been passionate about, therefore a career specializing in intellectual property was the natural consequence of my interest. Last but not least, my grandfather was an "inventor", rewarded by the USPTO, thus making me even more excited to study the matter.
I also had the great opportunity to see the growing up of the new sectors of data protection and the right of new technologies and I am now glad to assist my clients in facing the important challenge of keeping their competitiveness levels at a high in this digital age.
One of my clients says that I have "pragmatic attitude, always available to provide support and find a solution in a timely manner" and another that I am "open-minded when it comes to dealing with new issues, with high levels of energy". I am very grateful to have received these comments.
Aside the usual working matters, one of the thing I like most of my job, and that is rewarding to me, is teaching the youngest some tips & ticks of how to survive in big law firms and become a good lawyer (hoping to be the same).As to my private life, I must thank my family who allowed me to get passionate and cultivate these interests, supporting me even in times of hard work. And it is to them that I dedicate all my spare time. My passions are sport cars and sailing that I share with my children.
Track record
Incorrect implementation of e-commerce platform
Assisted a famous designer of luxury shoes in a litigation against a contractual counterparty for an incorrect implementation of their e-commerce platform. The complexity of the transaction is dictated mainly by the multiplicity of legal aspects affecting the relationship between the parties.
Well know Italian hat maker
Assisting a well-known Italian hat maker on a continuative basis in the establishment of their worldwide brand protection program, along with the relevant pre-contentious and contentious enforcement. Drafting and negotiating commercial and IP agreements and setting up of IP-related employee training
Leading perfume brand
Assisting a leading perfume brand with monitoring their global selective distribution system
Top ranked ATP player
Advising a top-ranked ATP Player on IP portfolio planning and due diligence; worldwide surveillance of IP rights including contentious and pre-contentious enforcement; co-branding and sponsorship agreements; advertising/public engagement
Innovative streaming platform
Assisting a newly established company with setting up an innovative streaming platform for live performances and concerts which allows the artists and audience to interact in real time
Leading tech and software players
Assisting leading tech and software players with managing their enforcement activities to comply with software licenses and compensation for damages
Art technology
Advising on a new application of technology in the context of buying and selling artworks via a dedicated online platform including funding and co-ownership regulations
Robotics and automation
Advising a multinational leader in the design and manufacturing of robotics and automated assembly lines. We assisted with the implementation and offer of a new IOT system, an open platform for the manufacturing industry which focuses on improvements in productivity and efficiency
Talks
- STEP Italy, webinar on cybersecurity issues for family offices (2024).
- Indicam, podcast on the AI liability (2024).
- Legal Tech Summit in Berlin on the use of AI in the legal profession (2024).
- Italian Tech Alliance, conference on AI and Legal Aspects (2024).
- IAPP, conference on AI Governance (2024).
- ITech Law Conference in Amsterdam on Liability for the Use of AI Systems (2023).
- Webinar on metaverse and nft hosted by Italian Tech Alliance, 2023;
- Seminar hosted by Withers on the new code for Telemarketing, 2023.
- Seminar on data breach management for the Confindustria Veneto, 2022;
- Seminar on data breach management for the Italian bar association, 2022;
- Webinar on metaverse and nft hosted by Indicam, 2022;
- Webinar on internet service provider liability for the Jean Monnet, University of Milano, 2022;
- Seminar hosted by London Trade Art on metaverse and the art sector, 2022;
- Tech Chill Milan conference on privacy issue in the Italian tech sector, 2022;
- ITech Law conference in Zurich on e-sport and data protection, 2022;
- Lecturer at TopLegal Academy Master on Intellectual Property and Data Privacy, 2021;
- 4th Legal AI Summit with a speech on blockchain and privacy, October 2021;
- Seminar on Ransonware hosted by Information Security Media Group, 2021;
- 'Fashion tech law: A global perspective,' New York Fashion Tech Lab virtual workshop speaker, June 2021;
- Taught at 'Made in Italy, Fashion and Luxury Management', MIFL-1st level Master Programme at Università LUM Jean Monnet School of Management, 2020 to date;
- 'Privacy management in companies: general rules and case studies' (La Privacy in Azienda: principi generali e casi pratici) Webinar, May 2020;
- 'IAPP - Smart Working and Usage of Employees' emails in the Time of Covid-19', May 2020;
- 'Solutions and opportunities in Coronavirus times" (Soluzioni e opportunità ai tempi del Coronavirus", Webinar , April 2020;
- "#letsgetdigital: digital signature in Italy - requirements and opportunities" (#letsgetdigital: la firma digitale in Italia: requisiti e opportunità', December 2019;
- Event'Blockchain: the technology to support the wine and food sector', April 2019;
- Lecturer on the 'International Contracts' ('Contrattualistica internazionale') and 'Business Lawyer' ('Avvocato d'affari' courses at Abo Opportunity - Around Business Opportunity (Professional training courses for accountants, lawyers, notaries and consultants and full immersion masters, aimed at training updates for companies), 2018 to date;
- Lecturer on the Master Programme in TV Copyright at Cattolica University in Milan, 2014 to date;
Insight
External publications
- 'Bridging international risk management for entities in the family enterprise,' FFI Practitioner, 2025
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'Whistleblowing and privacy', Pacini Editore, 2023
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'How to write a privacy notice', Maggioli, 2022
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'Ecommerce and Artificial Intelligence', Giuffrè, 2022
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'Internet service provider liability', Giuffrè, 2022
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'The protection of Tourist in Consumer', Giuffré, 2021
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'Marketing and profiling in the digital era', Giuffré, 2020
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Co-author of a white paper regarding proposals for the Italian strategy on technologies based on blockchain - July 2020
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'Operational criticalities arising from data processing for direct marketing purposes and profiling, with a comparative analysis among the main jurisdictions' - Section IX of the volume "Internet law in the digital era' - 'Il diritto di Internet nell'era digitale'- Giuseppe Cassano and Stefano Previti - Giuffrè Francis Lefebvre editions - 2020;
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'Smart working: air conditioning, electricity and internet: who pays for the expenses?', May 2020, Corriere Innovazione, Corriere della Sera
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'Companies and hacker attacks: let's invest on security', January 2020, Il Secolo XIX
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'Data breach: the question is not 'if' but 'when' ', January 2020,
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Co-author of the commentary on the Italian Intellectual Property Code, UTET, 2011
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Author of various legal notes on 'Le Sezioni Specializzate italiane della proprietà industriale e intellettuale', De Ferrari, 2009 to date
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Author of various articles published on Computer law review international, Verlag Dr. Otto Schmidt on Provider's Liability; Internet and Minors;' New Certified Email System; Minimum Security Measures for Personal Data Protection'; 'The New Magna Charta for E-Government, 2004
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Author of an article on Telex Anie Review regarding the Italian Law no. 68 of 2003 on the enforcement of EC Directive 2001/29
Admissions
Italian bar, Milan 2006
Education
University of Florence, law degree, 2002; master in business law, 2003; master in intellectual property, 2006
University of Parma, PhD in commercial law, intellectual property and competition, 2012
Languages
- English
- Italian
Memberships
Ordine degli avvocati di Milano
Member of Federprivacy and Asso DPO (data protection officer association), IAPP
Key dates
- Year joined: 2018