Alex Taylor
Client services contact Janet Brookbanks
Alex is a partner in the intellectual property, commercial and technology team with a particular focus on the sports, entertainment, design and innovation sectors.
His clients range from fast-growth start-ups to global businesses alongside major sports organisations, talent agencies, sponsors, intermediaries and athletes. He advises on a range of IP and transactional issues, often in relation to image/digital rights agreements, sponsorship agreements, complex outsourcings and portfolio structuring.
Alex is regularly instructed to advise on strategic transactions and data privacy matters for SaaS/AI businesses, including in relation to aspects of new products or services and on commercial arrangements involving personal data.

Me in a minute
I've always wanted to be a lawyer although the reason I was so fascinated by the law was through watching criminal court dramas on tv.
I have steered clear of that particular field during my career, however.
My specific area of expertise requires both a detailed knowledge of the law but also strategic planning and most importantly, a key understanding of the commercial factors that drive business decisions.
My time in-house has definitely aided my experience of the latter. Although I have lived in North London for a while, I am a West Ham fan and have had a season ticket for most of my life.