ESPN in conversation with Michael Rueda: Managing and monetizing NIL in the US
US sports personalities and athletes have spent over half a billion dollars this year on NIL (name, image and likeness).
Michael Rueda, head of U.S. Sports and Entertainment, was interviewed on ESPN radio’s “The Rob Dibble Show” to discuss a number of issues in the area of Name, Image, Likeness (NIL).
Michael discussed the state of NIL deals for high school student-athletes, perspectives of universities working through NIL deals, the status of deals for foreign college student-athletes, and more.
Listen to this short interview with ESPN to hear his insights.
Preparing for the ‘name, image, and likeness’ era
College athletes are now permitted to monetize their name, image, and likeness (NIL). Find out how we can help maximize their NIL opportunities.
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