Michael is a corporate partner and head of US sports and entertainment.
Michael's diverse corporate practice focuses on representing companies, venture and other funds, and investors of varying sizes and across industries. He regularly advises on debt and equity financing transactions, investments, mergers and acquisitions, fund formation, commercial matters, and corporate governance matters.
Michael's sports and entertainment practice focuses on advising athletes, entertainers, influencers, and artists on matters such as brand management arrangements, including licensing, endorsement, sponsorship, and brand ambassador agreements; professional employment or service arrangements, including general employment, coaching and playing contracts; and personal business and investment activities, including U.S. direct and fund investments, joint ventures, structuring and forming new business entities and ventures, and acquisitions and dispositions of businesses and assets.
Michael also represents a variety of companies in the sports and entertainment industries, including sports event companies, sports and entertainment agencies and management companies, and athletic apparel and equipment brands on a variety of corporate and commercial activities. Michael also advises international restaurant groups, luxury car manufacturers, wine, and luxury goods brands on a range of corporate and commercial activities.
Michael is also a regular contributor to Forbes.
Withers Bergman was integral in getting my business off the ground. Michael Rueda is an excellent and adept advisor. His guidance on a range of corporate and commercial issues was invaluable. We are a very small startup, but Michael, and the entire Withers Bergman team, treated us like their most important client.
Michael Rueda at Withers Bergman advised us on many commercial policies related to our retailer relationships and internet sales, helping us avoid many future issues. His advice was easy to understand, logical and concise.
Ridgway Barker and Michael Rueda, along with the entire Wither’s team, have been an invaluable resource to Global Lyme Alliance providing knowledgeable direction, insight and guidance across a broad range of legal areas. We are grateful and appreciative of their expertise and personal commitment to GLA’s mission.
Me in a minute
I love being able to combine my passion for sport with the law
Although I spent most of my early career serving as outside corporate counsel to both private and public companies, I now spend a significant part of my time also advising athletes and their agents, sports teams, and owners of sports properties or businesses.
As a former competitive athlete, I love being able to combine my passion for sport with the law. Using my corporate experience to expand the firm's US sports practice and service our sports clients is extremely rewarding as it has allowed me to service these sports clients in a number of capacities.