Michael A. Rueda

Partner | Head of US Sports and Entertainment | New York

Secretary Shauna Spinelli


Michael is a partner and head of US sports and entertainment.

Michael's sports and entertainment practice focuses on providing personalized and holistic advice to today's business minded athletes, entertainers, influencers, and artists, that allows clients to focus on achieving success in their chosen profession and to launch successful secondary careers, often before their first ones come to an end. Michael advises clients on matters such as: brand management arrangements, including licensing, endorsement, sponsorship, and brand ambassador agreements; professional employment or service arrangements, including general employment, coaching and playing contracts; personal business and investment activities, including U.S. direct and fund investments, joint ventures, fund formation, structuring and forming new business entities and ventures, acquisitions and dispositions of businesses and assets; and media and reputation management.

Michael also represents sports teams, team owners and ownership groups, sports and entertainment agencies and management companies, athletic apparel and equipment brands and international fashion brands, wine, and luxury goods brands on a range of corporate and commercial activities.

Michael's corporate practice focuses on representing companies, funds, and investors of varying sizes and across industries. He regularly advises on debt and equity financing transactions; investments; mergers and acquisitions; fund formation; and corporate governance matters.

Michael is also a regular contributor to Forbes.

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Me in a minute

I love being able to combine my passion for sport with the law

Although I spent most of my early career serving as outside corporate counsel to both private and public companies, I now spend a significant part of my time also advising athletes and their agents, sports teams, and owners of sports properties or businesses.

As a former competitive athlete, I love being able to combine my passion for sport with the law. Using my corporate experience to expand the firm's US sports practice and service our sports clients is extremely rewarding as it has allowed me to service these sports clients in a number of capacities.