Preparing for the ‘name, image, and likeness’ era

College athletes are now permitted to monetize their name, image, and likeness (NIL). This new NIL era has forever changed the college sports landscape, created numerous new opportunities for student-athletes, and introduced student-athletes to various commercial and legal relationships.

Our sports and entertainment practice, which regularly advises successful professional athletes, artists, and entertainers, is focused on providing student-athletes with top-level legal advice and guidance to help maximize their NIL opportunities and protect their brand and future.

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