Sponsored race car being driven on racetrack

> Experience > Areas of focus > Sponsorship

Sponsorship

Sponsorship deals can be highly beneficial to both parties, but the partner needs to be right. Our global team of lawyers has supported some of the world’s top campaigns and can assist with everything from vetting contracts to negotiating deals.

A prestigious deal that you can feel proud of… an opportunity to raise your profile… a lucrative chance to align with a brand you admire. Sponsorship agreements can be highly beneficial to both parties’ interests. But how do you find ‘The One’?

In our long experience of acting in sponsorship and endorsement deals, we have had the pleasure of uniting stars from the world of sport and entertainment with prestigious commercial brands whose values they share. We’ve also negotiated game-changing sponsorship for charities.  Many of these relationships have lasted for years, but the fit needs to be right from the start.

The perfect partnership

Whichever side of the deal you are on, it’s important to find the right partner.  For a company to sponsor a sports personality, they must have the right kind of reach; from the individual’s perspective, the brand needs to send the right message to their followers.  Charities are governed by strict rules as to what they can accept and from whom.

Sometimes we are able to spot occasions when our clients’ interests align and connect them with each other.  Or we act as trusted advisers, considering whether a sponsorship or endorsement deal is truly in your interests and what the details should be.  From vetting contracts to negotiating on your behalf, we are there every step of the way.

Global presence

A key benefit of sponsorship deals is that they speak to people around the world, regardless of nationality or even language spoken.  As a truly global law firm, we are well placed to offer joined-up international advice.  

How we can help

Track record

Our team

Luca Ferrari

Luca Ferrari

Partner | Milan

Luca Ferrari

Partner | Milan

Corporate

Michael A. Rueda

Michael A. Rueda

Partner | Head of US Sports and Entertainment | New York

Michael A. Rueda

Partner | Head of US Sports and Entertainment | New York

Corporate

Ceri Vokes

Ceri Vokes

Partner | London

Ceri Vokes

Partner | London

Private client and tax

Libby Payne

Libby Payne

Partner | London

Libby Payne

Partner | London

Employment

Charles S. Kolstad

Charles S. Kolstad

Partner | Los Angeles

Charles S. Kolstad

Partner | Los Angeles

Private client and tax | Corporate

Winston Seow

Winston Seow

Partner, Withers KhattarWong* | Singapore

Winston Seow

Partner, Withers KhattarWong* | Singapore

Corporate

Amy Stephen

Amy Stephen

Paralegal | New Haven

Amy Stephen

Paralegal | New Haven

Personal Tax

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Typical clients and industries include

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Luxury brands

Exceptional quality should be rewarded. Our global team has helped many of the world’s finest luxury and consumer brands to build their businesses and maintain their credibility long term. Find Out More
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Sport

Sport is all about winning and our global reputation makes us the go-to law firm to advise successful organizations and individuals on commercial contracts, tax, reputation management, and more. Find Out More
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Talent and creatives

We help leading figures from the worlds of sport, music, art and fashion to deal with the implications of their success – advising on everything from tax and trusts to sponsorship agreements. Find Out More

Get in touch

Our website will give you a flavour of the advice we provide - if you would like to talk to us for more information, please contact our client services team who will be happy to assist.

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