French soccer club Paris Saint-Germain is launching their own cryptocurrency in partnership with blockchain company Socios.com. PSG fans will be able to purchase tokens, which allow them to vote in online club surveys. Club branded fan tokens are the newest development bringing blockchain technology to the masses.
PSG fans who purchase the tokens will get voting rights and access to VIP level club rewards and fan engagement opportunities. The venture has raised more than $66 million in financing to date. The price of the tokens has yet to be determined, but the goal is to make them accessible to as many people as possible.
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This article was written with contributions from Tim Piscatelli.