US sports personalities and athletes have spent over half a billion dollars this year on NIL (name, image and likeness).
It's not just for the pros, in fact it's quite the opposite these days. The opportunities are broad in this fast growing area and as Michael Rueda highlights in this interview, it is extremely important that student athletes receive the appropriate education and support from universities and others to help them maximize opportunities and manage risk.
This is a unique opportunity for universities to develop relevant educational support and for student athletes and parents to understand the potential and the pitfalls too.
Listen to this short interview with ESPN to hear his insights.
Preparing for the ‘name, image, and likeness’ era
College athletes are now permitted to monetize their name, image, and likeness (NIL). Find out how we can help maximize their NIL opportunities.Find out more