23 October 2020 - Article
Michael A. Rueda
Partner | Head of US Sports and Entertainment | New York
Michael is a partner and head of US sports and entertainment.
Michael’s sports and entertainment practice focuses on providing personalized and holistic advice to today’s business minded athletes, entertainers and artists, that allows clients to focus on achieving success in their chosen profession and to launch successful secondary careers, often before their first ones come to an end. Michael advises clients on matters such as: brand management arrangements, including licensing, endorsement, sponsorship, and brand ambassador agreements; professional employment or service arrangements, including general employment, coaching and playing contracts; personal business and investment activities, including U.S. direct and fund investments, joint ventures, fund formation, structuring and forming new business entities and ventures, acquisitions and dispositions of businesses and assets; and media and reputation management.
Michael also represents sports teams, team owners and ownership groups, sports and entertainment agencies and management companies, athletic apparel and equipment brands and international fashion brands, wine, and luxury goods brands on a range of corporate and commercial activities.
Michael’s corporate practice focuses on representing companies, funds, and investors of varying sizes and across industries. He regularly advises on debt and equity financing transactions; investments; mergers and acquisitions; fund formation; and corporate governance matters.
Michael is also a regular contributor to Forbes.
Track record
Admissions
Publications
Talks
Advised luxury goods online retailer in connection with loan facility.
Serves as outside counsel to venture capital fund in connection with fund formations, portfolio company investments, establishing ancillary businesses.
Advises multiple international wine brands on U.S. corporate and commercial activity.
State of Connecticut, 2006
State of New York, 2007
‘Supreme Court To Hear Dispute Over NCAA’s Athlete Compensation Rules,’ The Hill - December 16, 2020, quoted
‘How Marcus Rashford’s Free Meal Campaign Highlights The Evolving Landscape Of Athlete Philanthropy,’ Forbes - November 3, 2020, author
‘Why sports focused SPACs are more than a current trend,’ Forbes - October 23, 2020, author
‘Explore Strategies to Help Build Your Brand’, Merrill Financial Advisors, New York- December 2019, speaker
St. John’s University School of Law, LL.M. in International Sports Law Practice, New York - November 2015, guest lecturer
‘Practical Consideration When Bringing Players to Major League Soccer’, 2015 World Sports Law Report’s Sport Contracts conference, London - November 2015
Me in a minute
I love being able to combine my passion for sport with the law
Education
Languages
- English
- Spanish