Michael A. Rueda

Partner | Head of US Sports and Entertainment | New York

Michael is a partner and head of US sports and entertainment.

Michael’s sports and entertainment practice focuses on providing personalized and holistic advice to today’s business minded athletes, entertainers, influencers, and artists, that allows clients to focus on achieving success in their chosen profession and to launch successful secondary careers, often before their first ones come to an end. Michael advises clients on matters such as: brand management arrangements, including licensing, endorsement, sponsorship, and brand ambassador agreements; professional employment or service arrangements, including general employment, coaching and playing contracts; personal business and investment activities, including U.S. direct and fund investments, joint ventures, fund formation, structuring and forming new business entities and ventures, acquisitions and dispositions of businesses and assets; and media and reputation management.

Michael also represents sports teams, team owners and ownership groups, sports and entertainment agencies and management companies, athletic apparel and equipment brands and international fashion brands, wine, and luxury goods brands on a range of corporate and commercial activities.

Michael’s corporate practice focuses on representing companies, funds, and investors of varying sizes and across industries. He regularly advises on debt and equity financing transactions; investments; mergers and acquisitions; fund formation; and corporate governance matters.

Michael is also a regular contributor to Forbes, and also a former Men’s Soccer Division 1 National Champion (2000) at the University of Connecticut.

Secretary Shauna Spinelli


Ridgway Barker and Michael Rueda, along with the entire Wither’s team, have been an invaluable resource to Global Lyme Alliance providing knowledgeable direction, insight and guidance across a broad range of legal areas. We are grateful and appreciative of their expertise and personal commitment to GLA’s mission.

Global Lyme Alliance - CEO Scott Santarella

Michael Rueda at Withers Bergman advised us on many commercial policies related to our retailer relationships and internet sales, helping us avoid many future issues. His advice was easy to understand, logical and concise.

Peter Sachs, General Manager - LOWA Boots LLC

Withers Bergman was integral in getting my business off the ground. Michael Rueda is an excellent and adept advisor. His guidance on a range of corporate and commercial issues was invaluable. We are a very small startup, but Michael, and the entire Withers Bergman team, treated us like their most important client.

Jasper Smith - Native Cider

Track record





Advised luxury goods online retailer in connection with loan facility.

Serves as outside counsel to venture capital fund in connection with fund formations, portfolio company investments, establishing ancillary businesses.

Advises multiple international wine brands on U.S. corporate and commercial activity.

State of Connecticut, 2006

State of New York, 2007

_’_Scrutiny Of Snyder May Lead To Big Money Commanders Sale,’ Law360 - November 2, 2022, quoted

Ex-Commanders Workers Blast Letter From Owner’s Lawyers,’ Law360 - October 7, 2022, quoted

Corporate, Public Outrage Is Antidote To Bad Sports Owners,’ Law360 - September 19, 2022, quoted

New York State Bar Association

Hispanic National Bar Association

Michael Rueda, head of US Sports & Entertainment at Withersworldwide, Sports & Corporate Law,’ Life in the Front Office Podcast Presented by Suja Organic - September 2022, speaker

High court hears NCAA appeal on student compensation’, Reuters - April 1, 2021, speaker

‘Explore Strategies to Help Build Your Brand’, Merrill Financial Advisors, New York - December 2019, speaker

Me in a minute

I love being able to combine my passion for sport with the law

Although I spent most of my early career serving as outside corporate counsel to both private and public companies, I now spend a significant part of my time also advising athletes and their agents, sports teams, and owners of sports properties or businesses. As a former competitive athlete, I love being able to combine my passion for sport with the law. Using my corporate experience to expand the firm’s US sports practice and service our sports clients is extremely rewarding as it has allowed me to service these sports clients in a number of capacities.



  • English
  • Spanish




New York

430 Park Avenue,

10th Floor,

NY 10022-3505

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