Michael is a corporate partner and head of US sports and entertainment.
Michael's diverse corporate practice focuses on representing companies, venture and other funds, and investors of varying sizes and across industries. He regularly advises on debt and equity financing transactions, investments, mergers and acquisitions, asset sales, fund formation, commercial transactions, and corporate governance matters.
Michael's sports and entertainment practice focuses on advising a variety of companies and investors in the sports and entertainment industries, including live event companies, sports and entertainment agencies and management companies, investors in sports franchises and sports and entertainment properties and assets, production companies, and athletic apparel and equipment brands. He also advises international restaurant groups, luxury car manufacturers, wine, and luxury goods brands. Michael advises athletes, entertainers, influencers, and artists on matters such as brand management arrangements, including licensing, endorsement, sponsorship, and brand ambassador agreements; professional employment or service arrangements, including general employment, coaching, and playing contracts; and personal business and investment activities, including U.S. direct and fund investments, joint ventures, structuring existing and new business entities and holdings, and acquisitions and dispositions of businesses and assets.
Michael is also a regular contributor to Forbes.
Clients
Me in a minute
I love being able to combine my passion for sport with the law
Although I spent most of my early career serving as outside corporate counsel to both private and public companies, I now spend a significant part of my time also advising athletes and their agents, sports teams, and owners of sports properties or businesses.
As a former competitive athlete, I love being able to combine my passion for sport with the law. Using my corporate experience to expand the firm's US sports practice and service our sports clients is extremely rewarding as it has allowed me to service these sports clients in a number of capacities.
Track record
NBA Team Investor and Family Office
Advised a private investor and family office in connection with US $100M+ investment as part of the consortium purchasing a majority stake in the NBA's Charlotte Hornets from NBA Hall of Famer Michael Jordan.
Loan facility
Advised luxury goods online retailer in connection with loan facility.
Venture capital fund
Serves as outside counsel to venture capital fund in connection with fund formations, portfolio company investments, establishing ancillary businesses.
International wine brands
Advises multiple international wine brands on U.S. corporate and commercial activity.
Former athlete and TV personality
Advised former athlete and television personality in connection with establishing 501(c)(3) charitable organization.
Investment fund
Represented investment fund in its private equity investment in restaurant operator and franchisor.
Andrea Pirlo
Advised Italian soccer player Andrea Pirlo and his agent in connection with his transfer from Juventus FC to Major League Soccer, negotiating on the player's contract and image rights.
Securities counsel
Securities counsel to special purpose acquisition company in connection with its initial public offering of $64 million of units.
Talks
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'Game changer: How law is reshaping sports and entertainment,' AIJA 63rd International Young Lawyers' Congress - August 28, 2025, speaker
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'Dodging Risk - Helping Athletes Play Defense in Life,' Trusted Advisor's 2nd Annual Sports X Miami Summit - October 23, 2024, speaker
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'ESPN in conversation with Michael Rueda: Managing and monetizing NIL in the US,' The Rob Dibble Show, 97-9 ESPN - January 31, 2023, speaker
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'ESPN in conversation with Michael Rueda: Managing and monetizing NIL in the US,' The Rob Dibble Show, 97-9 ESPN - December 12, 2022, speaker
- 'Michael Rueda, head of US Sports & Entertainment at Withersworldwide, Sports & Corporate Law,' Life in the Front Office Podcast Presented by Suja Organic - September 2022, speaker
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'High court hears NCAA appeal on student compensation', Reuters - April 1, 2021, speaker
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'Explore Strategies to Help Build Your Brand', Merrill Financial Advisors, New York - December 2019, speaker
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St. John's University School of Law, LL.M. in International Sports Law Practice, New York - November 2015, guest lecturer
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'Practical Consideration When Bringing Players to Major League Soccer', 2015 World Sports Law Report's Sport Contracts conference, London - November 2015
Insight
External publications
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'Dom Amore's Sunday Report: Unpacking an Akward Week for WNBA, CT Sun, Azzi Fudd, and More,' Hartford Courant - April 19, 2026, quoted
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'Family Office Investment in US Sports: Combining Financial Returns with Social Engagement,' FFI Practitioner - March 4, 2026, co-authored
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'Does Six Flags need more live events with celebrities? Travis Kelce could be the first step to getting there,' MorningStar - October 23, 2025, quoted
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'WNBA players want more money — and stars like Napheesa Collier and Caitlin Clark are calling out the league commissioner to get it,' MarketWatch - October 4, 2025, quoted
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'From Borrowing Her Mom’s Credit Card To a $1.5 Million Net Worth, WNBA Star Paige Bueckers Wasn’t Prepared For ‘Super Fast’ NIL Financial Jump,' Fortune - September 9, 2025, quoted
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'How Historic House Settlement Will Impact CU, CSU and College Athletic Programs Everywhere,' The Denver Post - August 31, 2025, quoted
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'Another NBA Blockbuster as Portland Trail Blazers Sell to Group Led by Billionaire Tom Dundon for Reported $4.25 Billion,' Fortune - August 14, 2025, quoted
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'From sidelines to bottom lines: How the One Big Beautiful Bill Act hits the sports industry,' Withers Insight - August 4, 2025, co-authored
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'CFB's Revenue-Sharing Era Muddles Future of NIL, Adds PE Questions,' Front Office Sports - July 7, 2025, quoted
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'NCAA's House Settlement Era Begins, Shaking Up College Athletics As Some Schools Opt Out,' Associated Press - July 1, 2025, quoted
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'In Dispute Over College Roster Limits, a Trial Could Loom if Judge Doesn't Approve Latest Proposal,' Associated Press - May 16, 2025, quoted
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'Small but Sharp Hurdles Remain to NCAA's NIL Settlement,' Law360 - April 8, 2025, quoted
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'In Recruiting Battle, Lawmakers Weigh Whether To Give Colleges Athletes a Tax Break on NIL Settlement,' Associated Press - April 1, 2025, quoted
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'Celtics Record Sale Highlights Scarcity Value of Marquee Franchises,' Front Office Sports - March 20, 2025, quoted
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'Trump Admin's NIL Guidance Isn't Law, but Is a Title IX Threat,' Law360 - February 28, 2025, quoted
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'How New York Giants' Minority Sale Impacts Franchise's Future,' Locked on Giants Podcast - February 24, 2025, guest speaker
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'Private Equity Scores Again,' World Finance - February 14, 2025, quoted
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'The NFL's private equity era won't be the bloodbath you think - for now.' Front Office Sports - September 12, 2024, quoted
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'Podcast pay dirt: why top hosts like Joe Rogan, Kelce Brothers, Alex Cooper are landing big-buck deals' Variety - September 11, 2024, quoted
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'Opinion: Private Equity Suits Up to Own Some of the NFL. What Could Go Wrong?,' The Washington Post - September 3, 2024, quoted
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'Podcast Stars are Inking Massive Nine-Figure Deals. Here's Why Companies are Writing the Big Checks,' CNN - August 31, 2024, quoted
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'A Big Day Arrives for the NFL and Private Equity,' Sportico - August 15, 2024, quoted
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'How Sports Went From Private Equity Punchline to Coveted Asset Class,' Front Office Sports - July 6, 2024, quoted
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'States Want Tax Reform As Ohtani's Deal Deferrals Stir Controversy,' Front Office Sports - April 15, 2024, quoted
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'Did NIL Play a Part in Alabama Coach Nick Saban's Shock Retirement?,' MarketWatch - January 11, 2024, quoted
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'How Shohei Ohtani's deferral-heavy $700 million contract could impact baseball industry,' The Sporting News - January 4, 2024, quoted
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'Dodgers, Ohtani got creative with $700 million deal, but both sides still have some risk,' Associated Press News - December 16, 2023, quoted
- 'NIL law changes face of college athletics,' North Carolina Lawyers Weekly - September 18, 2023, quoted
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'NIL law changes face of college athletics,' South Carolina Lawyers Weekly - September 18, 2023, quoted
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'NIL New to College World, But Not Novel,' Missouri Lawyers Media - September 13, 2023, quoted
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'Money Talks as Sovereign Funds Aim to Play in US Sports,' Law360 - August 14, 2023, quoted
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'The NCAA’s position on not paying athletes is worse than tone deaf,' The Washington Post - May 22, 2023, quoted
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'Lamar Jackson Turns Contract Chaos Into Self-Marketing Machine,' Sportico - March 27, 2023, quoted
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'Scrutiny Of Snyder May Lead To Big Money Commanders Sale,' Law360 - November 2, 2022, quoted
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'Ex-Commanders Workers Blast Letter From Owner's Lawyers,' Law360 - October 7, 2022, quoted
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'Corporate, Public Outrage Is Antidote To Bad Sports Owners,' Law360 - September 19, 2022, quoted
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'Nike is the latest company to file suit over NFTs as brands get serious about the marketplace,' Fortune - February 7, 2022, quoted
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'Paige Bueckers, a College Athlete Who's Cashing In,' Bloomberg News - December 1, 2021, quoted
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'5 Big Questions as NCAA, States Open NIL Floodgates,' Law360 - July 2, 2021, quoted
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'NCAA's Move on Athlete Image Rights Raises Enforcement Questions,' Bloomberg Law - July 2, 2021, quoted
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'Now That It's Time for NIL To Go, How Much Money Will Flow?' The Associated Press - June 30, 2021, quoted
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'NCAA's NIL Decision Changes the Game for Student-Athletes,' Reuters - June 30, 2021, quoted
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'Brands Prepare to Woo College Athletes After NCAA Loosens Rules,' Bloomberg News - June 30, 2021, quoted
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'Supreme Court's NCAA Ruling Puts Athletes on Legal Path To Getting Paid,' The Washington Times - June 21, 2021, quoted
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'Can elite club owners transform European soccer?,' Forbes - April 20, 2021, author
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'Business Leaders Unite To Oppose Voting Restrictions,' Forbes - April 16, 2021, author
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'NCAA plays defense in U.S. Supreme Court athlete compensation case,' Reuters - April 1, 2021, quoted
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'Two Soccer Clubs Fight It Out in Trademark Dispute,' Sports Litigation Alert - March 26, 2021, co-author
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'Why college athletes must prepare for the name, image and likeness era,' Forbes - February 11, 2021, author
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'Supreme Court To Hear Dispute Over NCAA's Athlete Compensation Rules,' The Hill - December 16, 2020, quoted
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'How Marcus Rashford's Free Meal Campaign Highlights The Evolving Landscape Of Athlete Philanthropy,' Forbes - November 3, 2020, author
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'Why sports focused SPACs are more than a current trend,' Forbes - October 23, 2020, author
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'Why Senator Loeffler's Comments On WNBA's Black Lives Matter Support Fall Flat,' Forbes - July 24, 2020, author
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'NCAA Amateurism Under Fire As 9th Circ. Opens Door To Pay,' Law360 - May 22, 2020, quoted
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'NCAA Suffers Another Blow To Current Amateurism Model' Forbes - May 21, 2020, author
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'Leading to, and Leaning into, the New Normal,' CEO World - April 14, 2020, co-author
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'Will College Soccer Move Into The 21st Century,' Forbes - March 25, 2020, author
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'Why Kobe Bryant's Second Act Was On A Trajectory To Become As Successful And Impactful As His Basketball Career,' Forbes - February 15, 2020, author
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'Global Sports Stars, Entertainers, And Citizens Rally In Support of Wildfire Relief And Demand Action On Climate Change,' Forbes - January 14, 2020, author
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'Why The NCAA Should Act Swiftly And Meaningfully On Allowing College Athletes To Profit On Their Name, Image, and Likeness,' Forbes - December 17, 2020, author
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'How Gaming Star and Influencer Andrew "Nasher" Telfer is Growing the Sport of Hockey,' Forbes - October 30, 2019, author
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'Why Coach Alberto Salazar's Suspension Doesn't Mean the end of Nike's Elite Oregon Project,' Forbes - October 8, 2019, author
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'California becomes first state to allow college athletes to be compensated,' U.S. News & World Report - September 30, 2019, quoted
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'Athlete-Pay Bills Force NCAA To Rethink Amateurism Stance,' Law360 - September 24th, 2019, Quoted
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'A Failure to Lead,' Forbes - August 10, 2019, author
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'Yael Averbuch West Is Paying It Forward,' Forbes - August 1, 2020, author
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'U.S. Women Chase World Cup Title While Changing The World Around Them,' Forbes - June 12, 2019, author
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'NASCAR Driver Parker Kligerman Comes Full Circle With Esports Team Ownership,' Forbes - May 24, 2019, author
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‘NCAA Keeps Ball In Its Court With Review of Publicity Rules,' Law360 - May 20, 2020, quoted
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'Crashing the Board,' Forbes - April 18, 2019, author
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'How NBC Sports Analyst Kyle Martino is Shaking Up the American Soccer Culture,' Forbes - March 22, 2019, author
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'How a Brand Built Around Lacrosse Launched an Athlete Entrepreneur,' Forbes - February 27, 2019, author
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'Sports Cases To Watch In 2019,' Law360, January 2019, author
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'NCAA corruption convictions may put schools in hot seat,' Law360 - November 2, 2018, quoted
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'How did we get here? All the background you need on the saga surrounding Kevin Ollie's UConn contract,' Hartford Courant - September 29, 2018, quoted
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'What are the obligations on footballers to conduct media activities? A comparison of the rules in UK, USA, Spain and Belgium,' __ LawInSport - September 28, 2018, co-author __
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'Athlete activism is changing partnerships with brands,' - September 26, 2018, co-author
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'NCAA reforms fail to fix basketball's corruption problem,' Law360 - August 17, 2018, quoted
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'What's next for Kevin Ollie and UConn? We asked lawyers to weigh in,' Hartford Courant - August 8, 2018, quoted
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'Planning to win: How athletes can protect their future finances,' World Sports Advocate - July 2018, co-author
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'With states free to legalize sports betting, do the pro leagues deserve a cut?' The Washington Post - May 17, 2018, quoted
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'Olympics bring trademark considerations for athletes,' Law360 - February 5, 2018, author
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'SEC halts alleged initial coin offering scam endorsed by Evander Holyfield,' Withers article - January 31, 2018, co-author
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'NFPLA announces continuing education requirements,' Withers article - January 30, 2018, co-author
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'Cleveland Indians taking Chief Wahoo logo off uniforms but maintaining trademark,' Withers article - January 29, 2018, co-author
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'NBA seeking 1 percent of every bet made on games if gambling legalized,' Withers article - January 26, 2018, co-author
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'Minnesota Vikings quickly move to trademark phrases 'Minneapolis Miracle' and 'Minnesota Miracle',' Withers article - January 24, 2018, author
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'4 ways tax reform may affect the sports world,' Law360 - January 2, 2017, co-author
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'Sports legislation and regulation to watch in 2018,' Law360 - January 1, 2017, quoted
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'Newest peer pressure in American soccer: Going pro at 16,' Sports Business Journal - December 8, 2017
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'Getting in on the ground floor,' Private Asset Management - March 2017, co-author
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'Lessons learned from a highly successful proxy contest defense', Harvard Law School Forum on Corporate Governance and Financial Regulation - December 18, 2015, co-author
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'Day two of player contracts', World Sports Law Report - November 5, 2015, quoted
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'Moving in the right direction: 2015 MLS collective bargaining agreement', Global Sports Law and Taxation Reports - September 2015, co-author
Admissions
State of Connecticut, 2006
State of New York, 2007
Education
Suffolk Law School, cum laude, J.D.
University of Connecticut, B.S.
Languages
- English
- Spanish
Memberships
New York State Bar Association
Hispanic National Bar Association
Key dates
- Year joined: 2015