The California Consumer Privacy Act of 2018 (the "Act"), adopted late last month, protects consumer "personal information" by empowering consumers with the first of its kind ownership and control rights over such data.
Under the Act, "personal information" covers almost any consumer-related data collected or maintained, by a company including (i) tracking data and unique identifiers (ii) behavioral and profiling data (iii) professional and personal background data and (iv) other sensory data. The Act applies to most companies with California-based assets or customers. Companies subject to its requirements, must come into compliance with the Act no later than January 2020.
For more information see here.
This article was written with contributions by Timothy Moore.