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The Vogue Business article, ‘How to trademark the metaverse,’ reports that luxury fashion brands are racing to own their presence in virtual spaces, including in NFTs, in-game worlds, and 3D. This race is impacting brands regardless of whether or not they are active in the metaverse yet, and brands are filing metaverse-focused patents and trademarks with the United States Patent and Trademark Office (USPTO) and defending their intellectual property in courts.
Gina, who advises clients on intellectual property considerations in the metaverse, confirms, “The increase in intellectual property filings signals that conducting business in the virtual world is an increasingly high priority for brands, and likely necessary for staying relevant and competitive.”
The increase in IP filings signals that conducting business in the virtual world is an increasingly high priority for brands, and likely necessary for staying relevant and competitive.
Our fashion tech lawyers advise founders, emerging companies and established brands at the intersection of fashion and technology. Smart, technical, bioengineered and chemically engineered fabrics, garments and beyond are transforming the fashion and apparel industry, from the supply chain and how clothes are made and worn to the materials used and how we shop. Our fashion tech law practice, which combines our technology expertise with our deep fashion knowledge, is a practice for this changing world.
As the new kid on the block, non-fungible tokens (NFTs) are shaking up the art world. To keep you at the forefront of all things NFT, our partners and colleagues address important questions and considerations for collectors, artists, dealers and beyond on a wide range of current NFT-related legal issues.