Withers expands US intellectual property practice with Emily Borich as counsel

Withers is pleased to announce that Emily Borich has joined the firm as counsel on the US intellectual property team, strengthening Withers’ trademark and copyright capabilities on both the East and West Coasts. Based in New York, Emily will support clients across the sports, entertainment, consumer goods, and luxury law sectors.

Emily’s practice spans the full lifecycle of brand and creative asset protection, including prosecution, strategic counseling, transactions, enforcement, and litigation. Her arrival further enhances Withers’ ability to advise clients navigating complex IP landscapes in competitive, fast‑moving industries where global brand value and creative rights are central to business strategy.

“We are delighted to welcome Emily to our expanding US IP team,” said Gina Bibby, Los Angeles-based partner and head of Withers’ global fashion tech practice. “Her experience and deep sector knowledge strengthen our bench of IP talent and reinforce our commitment to providing sophisticated, business‑focused guidance to clients across the country as they protect their innovations and grow their global brands.”

Withers’ US IP practice continues to grow in response to increasing demand from companies, talent, and rights‑holders seeking comprehensive support for brand protection, content strategy, and cross‑border IP issues.