Paolo Macchi

Senior associate | Milan

Paolo is a senior associate in the corporate team.

Paolo focuses on sports and media, advising athletes, agents, coaches, clubs, leagues and companies active in the sports industry on a wide range of sports-related matters, including assisting on contractual and regulatory issues. In addition, he advises domestic and foreign clients on international commercial agreements.

Paolo has significant experience acting for leading sports marketing agencies in the licensing of intellectual property rights relating to sports and esports events. He advises in the acquisition and distribution of TV, media, advertising and sponsorship rights between international sports federations, professional sports leagues, top-division football clubs and major broadcasters across the world.

Secretary Martina Romano

Track record





Advised leading football agencies in the international transfer of football players and coaches.

Advised internationally renowned athletes, coaches and football players in major sponsorship and endorsement agreements.

Advised multinational sports marketing agencies in the acquisition and distribution of media and broadcasting rights in relation to some of the world’s most prestigious sports events (including football, skiing, ice hockey, volleyball, golf, etc.) and professional esports tournaments.

New York, February 2010

California, December 2010

Italy, March 2012

Two Soccer Clubs Fight It Out in Trademark Dispute,’ Sports Litigation Alert - March 26, 2021, co-author

The US Trademark Modernization Act becomes law’ (co-authored with Michael J. Moore) – Withers, January 2021

‘Formula 1 and esports in the time of Coronavirus’ (co-authored with Anthony Indaimo) – LawInSport, August 2020

New York State Bar

State Bar of California

Milan Bar

Visiting Professor, U.S. Legal Studies – Department of International Law, Tashkent State University of Law (TSUL), Tashkent, Uzbekistan, December 2020

Guest Lecturer, Contracts – Business and Consumer Contracts in a Global Perspective, University of Milano-Bicocca, Milan, Italy, November 2020

Guest Lecturer, Sports and Media Law – Soccer Management Institute, American University of Rome, Rome, Italy, October 2020



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  • Italian





Via Durini 18,

20122 Milano

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