Drafting commercial agreements
A prestigious deal that you can feel proud of… an opportunity to raise your profile… a lucrative chance to align with a brand you admire. Sponsorship agreements can be highly beneficial to both parties’ interests. But how do you find ‘The One’?
In our long experience of acting in sponsorship and endorsement deals, we have had the pleasure of uniting stars from the world of sport and entertainment with prestigious commercial brands whose values they share. We’ve also negotiated game-changing sponsorship for charities. Many of these relationships have lasted for years, but the fit needs to be right from the start.
The perfect partnership
Whichever side of the deal you are on, it’s important to find the right partner. For a company to sponsor a sports personality, they must have the right kind of reach; from the individual’s perspective, the brand needs to send the right message to their followers. Charities are governed by strict rules as to what they can accept and from whom.
Sometimes we are able to spot occasions when our clients’ interests align and connect them with each other. Or we act as trusted advisers, considering whether a sponsorship or endorsement deal is truly in your interests and what the details should be. From vetting contracts to negotiating on your behalf, we are there every step of the way.
A key benefit of sponsorship deals is that they speak to people around the world, regardless of nationality or even language spoken. When our client Novak Djokovic wears the Lacoste crocodile logo on his tennis clothing, sales go up wherever his tournament is being shown. When England cricketers use a Slazenger bat, young players from London to Lahore remember it.
As a truly global law firm, we are well placed to offer joined-up international advice. And with significant experience in the field – having acted in deals like Emirates’ sponsorship of AC Milan, Intel’s groundbreaking agreement with the BMW Sauber F1 team and Nike’s sponsorship of an array of players and clubs in Europe – we can share our market knowledge with your existing advisors.
For further help or informationGet in touch
The way ahead
Legal advice on managing coronavirus
Coronavirus has left nothing untouched around the world, and will leave a long legacy of changes behind it. To help you adapt to this new world and identify the way ahead, we have a wealth of analysis and guidance available.
Meet the team
InsightView all Firm insight
18 February 2020 - Article
Athletes: what can you do if sponsor-provided kit lags behind the rivals…?
Would you like to hear more from us?
Visit our subscriptions page to tell us a bit more about what you’re interested in so we can send you relevant news.